Head of Marketing, FlightStory

Reports to: Marketing Director

About FlightStory:

We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.

Mission:

Shape and lead high-impact, multi-channel marketing campaigns that drive audience growth, engagement, and revenue for FlightStory’s products, shows, fund, and ventures. Reporting to the Marketing Director, you will own campaign strategy, audience expansion, and go-to-market execution while leading a high-performing team of A-players. You will ensure FlightStory shows up in the right places, at the right times, with the right message, creating marketing that cuts through, sparks conversation, and delivers measurable business impact.

Outcomes:

Campaign strategy: Own the strategic direction and planning of multi-channel marketing campaigns that drive audience growth, engagement, and revenue impact, translating strategic goals into action.

Marketing performance & optimisation: Establish a data-driven marketing approach, ensuring campaigns are continuously tested, optimised, and refined to maximise reach, engagement, and conversion.

Innovation & experimentation: Foster a culture of testing and learning, identifying new ways to enhance campaign performance, improve efficiency, and drive results.

Team leadership & development: Build, mentor, and develop a team of A-players, ensuring they deliver best-in-class marketing, continuously improve, and consistently deliver results that drive business impact

Cross-functional leadership:Partner with teams from across the business to align marketing efforts, drive execution, and ensure teams are set up for success. Anticipate challenges, remove blockers, and create solutions that keep campaigns moving at pace

What Success Looks Like:

• You drive marketing efforts that translate into measurable audience and revenue growth, with campaigns delivering sustained engagement and commercial impact

• You build and lead a high-performing marketing team, ensuring they execute at the highest level, continuously improve, and deliver best-in-class marketing

• You launch campaigns that capture attention, break through the noise, and make FlightStory’s products, shows, fund, and ventures truly connect with audiences

• You deeply understand audiences, using insights to shape campaigns that resonate, engage, and drive action

• You embed a culture of continuous optimisation and experimentation, ensuring a test-and-learn mindset that drives performance improvements and smarter marketing execution

• You align cross-functional teams and remove blockers, ensuring marketing campaigns are executed smoothly, efficiently, and with maximum impact

Competencies:

Strategic execution: You can turn marketing objectives into high-impact campaigns, ensuring they are well-planned, aligned across teams, and delivered effectively

Campaign leadership: You have a proven track record of leading multi-channel marketing campaigns that drive audience growth, engagement, and revenue

Performance & optimisation: You are data-driven, continuously analysing performance and making real-time adjustments to improve reach, engagement, and conversion

Exceptional commercial acumen: You understand how to align marketing efforts with revenue generation and business goals, ensuring every campaign contributes to commercial success

Team leadership & development: You know how to build, mentor, and lead high-performing marketing teams in fast-paced, high-growth environments, while living the FlightStory values

Cross-functional collaboration: You work seamlessly across product, content, social, and paid media, ensuring alignment and removing blockers to keep campaigns moving

Agility & problem-solving: You thrive in a fast-moving environment, making smart decisions and adapting quickly to challenges

Think big & move fast: You push ambitious ideas forward, act decisively, and drive momentum to ensure marketing efforts land when and where they matter most

Location : Shoreditch, London 

• We are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.
• Some roles will require global travel so flexibility in this aspect is important and your hiring manager will confirm this with you during the interview process

Process

Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.

Phone Call with the Talent Team - You will share a call with our talent team who will answer any questions you have about the role, our business and any next steps.

1st Interview - This first stage will involve meeting your potential manager and team members.

2nd Stage Interview - Task - Through the task round you get an insight into the day to day responsibilities of the role and we get the opportunity to understand how you work.

Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.