Team and Location:
Social Team | London (In-Office, Full-Time)
Some global travel expected

Mission

Craft and scale a world-class personal brand that builds trust, inspires action, and amplifies cultural influence across platforms. You’ll transform raw moments into magnetic stories sharpening the public voice of a globally influential founder and building a narrative architecture that unlocks long-term brand and business value.

Outcomes

Develop short-form and long-form content tailored for each platform, capturing the founder’s values, voice, and vision.

Transform speeches, interviews, and behind-the-scenes footage into emotionally engaging, shareable content.

Build and maintain a distinct and recognisable founder brand across TikTok, Instagram, YouTube, LinkedIn, and other emerging platforms.

Support the creation of tone, visual identity, and narrative frameworks that drive strong audience connection and long-term brand equity.

Continuously test content hooks, formats, and storytelling structures to improve engagement, retention, and shareability.

Leverage data, AI tools, and cultural insights to optimise content performance while maintaining authenticity.

Collaborate with producers, social strategists, writers, and brand teams to align personal storytelling with broader business goals, IP, and product narratives.

Oversee post-production across video, copy, and motion graphics to ensure all content meets high standards for both performance and emotional impact.

Work closely with the Chief of Staff and the founder’s personal publicist to align content strategy and manage approvals.

Key Competencies

Demonstrates an AI-first approach to content creation, using AI tools as a core part of the creative process—not as an add-on.

Strong narrative intelligence with the ability to craft compelling story arcs that build trust, engagement, and movement.

Fluent in platform-specific content strategies, with a clear understanding of how to win attention without relying on fleeting trends.

Excellent creative taste, consistently producing content that performs and stands out for its originality and quality.

Strategic thinker who connects storytelling efforts to broader brand and business objectives, driving long-term value.

Highly adaptable and able to work at speed without sacrificing quality. Comfortable building in public and iterating in real time.

Curious and culturally aware, staying ahead of trends across tech, storytelling, community, and influence.

Operates with urgency and a mindset of continuous innovation, always pushing for what’s new, better, and next.

What Success Looks Like

The founder becomes a highly recognisable and respected voice across business, media, and culture.

Founder-led storytelling from FlightStory is viewed as industry-leading, setting the benchmark for influence and innovation.

Content consistently exceeds performance benchmarks—not only in reach, but also in depth, meaning, and impact.

A long-term brand architecture is established, one that outlives individual posts, trends, or platforms and serves as a foundation for future IP, products, and movements.

You’ll Thrive Here If...

You see a founder’s brand as a living company, not just a personal profile.

You know how to turn real-life moments into compelling, layered stories.

You think in narrative loops, not just hooks or highlight reels.

You believe social media is not a side project—it’s the front door to the brand and business.

You care about building something meaningful that has long-term cultural and strategic value.